Becky's Book
Direct Mail

The Brief

Produce an engaging appeal using Becky's story.

 

The Outcome

Becky's story is pretty horrific. A young girl who has had an extremely tough start to life and has had to grow up having experienced extreme abuse.

 

To tell her story we created a story book that isn't for children. We commissioned illustrator Serena Geddes to give the finished product all it needed to have maximum impact on the reader.

 

The rest of the package was very simple to make the book the hero of the pack and consisted of a letter, donation form and return envelope.

 

 

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