Buddy Builder
Acquisition

The Brief

Attract new donors to The Salvation Army in a creative and engaging way.

 

The Outcome

The Buddy Builder is a great way to attract new donors. This little pack consists of a simple leaflet which poses the question ‘what can you do with $2 this Christmas?’ a coin holder and reply paid envelope.

 

The potential donor is given a short story and then has explained to them how something as small as a $2 coin can change someone's life.

 

The coin holder is the engaging part of the mailing. We ask donors to place a few $2 coins in the areas they'd like to help. The coins are stuck to the device and it is mailed back in a small envelope.

 

The Buddy Builders have proven to be an extremely successful way of acquiring new donors. We have also created them for Plan International and The Royal Flying Doctor Service.

 

 

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