01/11/2010 - Congratulations to the Royal Flying Doctors Services 2010 International winners
In an emergency there is only one way to fly – by jet!
We are delighted to report that the Royal Flying Doctor Service Victoria recently won the ‘Big Idea, Small Budget’ category for their 2009 Jet Appeal, at the Resource Alliance Global Awards for Fundraising. Robejohn was thrilled to work in partnership with RFDS to develop this highly successful appeal. The campaign also won the 2010 FIA Budget Renewal Division A.
The team’s creative development challenge was to cut through the clutter, create excitement and provide proven direct triggers to facilitate donations towards buying the first ever Flying Doctors’ jet. The appeal package exceeded expectations and resulted in an achievement never seen for RFDS in Victoria. The first ever international awards programme held in Amsterdam, drew together winners of national award schemes to compete against the very best of the best.