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The Salvation Army is delighted to have won the FIA Chapter 1 Acquisition Category B award for their Tax Appeal Christopher’s Campaign. Robejohn and Associates were thrilled to work in association with The Salvation Army to develop a highly successful and winning appeal. The strategy was to develop a simple direct response campaign that would have large reach and generate interest and mostly acquire a maximum amount of new donors. Robejohn was given the challenge and developed the creative for an Unaddressed Householder. An Unaddressed Householder was used because it would give wider reach than an addressed mailing and suited the tight timelines.

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