Zambia was facing a severe drought. In Luangwa Zambia, many of the children were malnourished and in desperate need to food. ChildFund New Zealand needed to raise money to provide emergency food help families survive the next 8 months until the next harvest was due.
An integrated campaign which included mailing to ChildFund New Supporters, an acquisition mailing, email, Facebook and online material.
The result was an outstanding success well over what was budgeted for.
Most important of all enough money was raised to help feed hungry children in Luangwa so they are able to survive during the next 8 months.