relationship fundraising australia

2. Create something Tangible

Today donors want to know what their donation will do. You can answer this by saying ‘trust our organisation’. But what we find is the more tangible the offer the greater the response.

In recent years we have seen gift catalogues become very popular with charities, both overseas as well as local. One of the reasons for this is people feel that their money is going toward buying something they can see will make a difference.

However such a tangible offer should be created for an appeal wherever possible. It some cases such offers are easy to find but in many cases it can be very difficult to create such an offer.

Creating a tangible offer involves more than creating an item it also involves creating an attractive name for the product. And – very importantly, it involves creating the right dollar amount that shows what the item costs.

Want to know more about how to create a sense of urgency for your fundraising compaigns? Contact us now