relationship fundraising australia

1. Tell a story

One of the most basic fundraising principles is that people give to people, and the most effective way of applying this principle is by telling a story.

So what makes a good story?

A good story starts with a dramatic opening. This is then followed by an outline of a strong need. This is resolved by the need being met.

While all stories are vital to good fundraising, some stories create stronger emotional appeal than others. For example stories about children, especially girls, are very powerful. The story told from a mother’s or father’s point of view is also very powerful because as a reader we can relate to a parent’s feelings.

In order to tell a good story it is important to spend time with the person or family whom the story is about. And where possible it is best if the person who writes the story does the interview.

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