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Acquisition

The Brief

We were asked to create a new cost-effective way to acquire donors for Guide Dogs NSW/ACT.

 

The Outcome

We decided to try something completely new with this brief. The decision was made to create a self-mailing piece.

 

The self-mailer was able to be personalised, and included a self-sealing coupon all in the one piece. An extremely cost effective way to acquire new donors.

 

 

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