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Congratulations to The Salvation Army, whose Tax Acquisition appeal “Christopher’s Letter” was announced ‘National Fundraising Campaign of the Year’ at this year’s FIA Conference, Melbourne. Robejohn were thrilled to work with The Salvos on the creative development of this award winning campaign. The pack utilised the actual letter a little boy called Christopher had sent to The Salvos as the outer envelope to create cut through, along with an emotive lift letter and coupon.

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The teams from The Salvation Army and Robejohn celebrating their win.

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