Mobile Response
Advertisements

The Brief

Come up with an idea to attract new donors using media space on public transport.

 



The Outcome

We tested two different approaches for this, one using a hard hitting traditional fundraising ask and the other a more softer engaging approach.

 

Neither advertisement directly asked for a donation, instead we used the opportunity to acquire a phone number and start building a relationship with the potential donor.

 

As these were displayed on public transport we felt it an ideal time to engage with people who responded through a strong emotional video as they have the time to absorb the information.

 

Both of the adverts worked extremely well and exceeded their targets.

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