Mobile Response

The Brief

Come up with an idea to attract new donors using media space on public transport.


The Outcome

We tested two different approaches for this, one using a hard hitting traditional fundraising ask and the other a more softer engaging approach.


Neither advertisement directly asked for a donation, instead we used the opportunity to acquire a phone number and start building a relationship with the potential donor.


As these were displayed on public transport we felt it an ideal time to engage with people who responded through a strong emotional video as they have the time to absorb the information.


Both of the adverts worked extremely well and exceeded their targets.



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