Christmas Kit
Acquisition

The Brief

Red Cross asked us to create an
un-addressed Christmas mailing to
acquire new donors.

 

The Outcome

Christmas is a busy time of year for everyone; presents, food, friends and family, something is always bound to be forgotten. We decided that the number
one thing people always need is wrapping paper.

 

With this in mind it was included in our Christmas kit along with a card that you could personalise with a photo.

 

The rest of the pack consisted of a leaflet asking to consider others at Christmas time and a donation form.

 

It proved to be a very popular mailing.

 

 

SALVATION ARMY

Becky's Book

 

A controversial direct mail campaign featuring the moving story of Becky.

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See more of our work

CHILDFUND NEW ZEALAND

Emergency Appeal

 

In the face of a sever drought in Zambia, Childfund New Zealand urgently needed to raise money.

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SALVATION ARMY

Give a Salvo TV Ads

 

A series of three TV ads to promote the regular giving product at the time, Give A Salvo.

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ROBEJOHN
GREAT FUNDRAISING

LET’S GO!

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