Christmas Kit
Acquisition

The Brief

Red Cross asked us to create an
un-addressed Christmas mailing to
acquire new donors.

 

The Outcome

Christmas is a busy time of year for everyone; presents, food, friends and family, something is always bound to be forgotten. We decided that the number
one thing people always need is wrapping paper.

 

With this in mind it was included in our Christmas kit along with a card that you could personalise with a photo.

 

The rest of the pack consisted of a leaflet asking to consider others at Christmas time and a donation form.

 

It proved to be a very popular mailing.

 

 

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