Challenge

It’s a big commitment for a donor to become a regular giver. But when they do commit, they’re saying they love you, nearly as much as you love them …

… so you’d better pucker up and meet their expectations.

And nothing says I love you more than a puppy, right? Don’t have one?

Well, you’ll need to find your special something that your donors will love and commit to. Or just ask us and we’ll do it for you.

Solution

With Robejohn, Guide Dogs NSW/ACT have developed a new Regular Giving Program. ‘Puppy Sponsor’ was developed for donors to sponsor a puppy and follow its progress to becoming a life-changing Guide Dog.

The new program works across diverse marketing activities including direct mail, print, face-to-face and online channels across both acquisition and retention.

We created an engaging and memorable two-year individual supporter journey that gives the donor the opportunity to feel they are part of a special program, delivering real and tangible outcomes to people with sight loss.