Overview

There's something very special about Cabrini - it's a feeling you get whenever you or one of your loved ones attends Cabrini as a patient for life-saving health care.

This special feeling comes from the mission and dedication of the first Cabrini Sisters, who arrived in Australia in the 1940's to provide health care to the community. Today, their compassion and care continues to live on, a unique culture of caring. This forms the premise of the positioning and offer for Cabrini Foundation's new regular giving program.

Challenge

Our donors lead busy, often frantic lives. When they face health challenges their first call for help is to their trusted, local hospital - Cabrini. We needed an ongoing giving offer for donors to help maintain their relationship with the Foundation for the long-term and to provide the convenience and commitment of giving a monthly gift.

Solution

Cabrini's new regular giving program Compassion Partners was developed to give donors a monthly giving program to extend their support. As the Patron of Cabrini Compassion Partners, Sr Sharon Casey MSC invites donors to join the program and become deeply ingrained in the Cabrini Life. Past patient Chris Molin, whose life has been saved more than once at Cabrini, together with his mum and sister, and his dog Mia … endorsed the program and were featured in direct mail and print collateral and on the POS displays onsite.

Results

Compassion Partners are the beating heart of the community at Cabrini. The program is now an important tool for long-term engagement.