Services

Smart Strategy

The foundation of your success is a strategy built on proven fundraising principles, incorporating your organisation’s unique offering, then given the energy and cut-through of an innovative fresh no-nonsense approach. Robejohn can help you with:

Value propositions

Understand what your donors, and potential donors, are looking for. Identify how you can meet those needs. Then match them in a Value Proposition that delights your donor.

Fundraising product development 

Once you have your Value Proposition, you package it up in a product that donors will find irresistible. The right stories and images. A compelling offer. Communication that drives action.

Building better briefs 

Too often overlooked, or rushed, or done half-heartedly, a strong Brief is essential for outstanding creative. Robejohn will guide and support you to provide everything you need to enable success.

Messaging frameworks 

Powerful fundraising communication is a one-to-one conversation you have with your donor, or potential donor. Understand what to say, and when. Then we’ll help you say it just the way your donor wants to hear it.

Supporter journey mapping

Don’t fall into the trap of a series of one-off ad hoc communications broadcast at a broad audience. Understand the journey you offer to walk with your supporter, plan it, and then step out together.

Campaign planning workshops 

A campaign is a journey that requires everyone to be ‘on board’. Bring in the necessary stakeholders, plan for objections, avoid unexpected roadblocks. Develop a campaign plan that everyone ‘owns’.

Mid-value donor strategy 

When donors love what they can do through you, it becomes a joy for them to give. Robejohn can help you delight your donor, and so win a greater share of the support they have to give.

Forecasting & budgeting 

Numbers. Projections. ROI. Robejohn can help you deliver the data that will demonstrate the rational logic behind your fundraising strategy, and the dollars it can deliver for your mission.

Brilliant Creative

It’s always nice to receive an award for Creative. Yet the true measure of brilliant Creative is not awards, but results – money for you to grow your mission. This is the single-minded focus of Robejohn as we work with you to build the Creative that implements your Strategy. Ugly can work. Long delivers. Need wins more hearts than ‘problem solved’s. Robejohn will work with you to deliver creative that drives your supporters to action.

Concept development

There is a myriad of ways to communicate your fundraising message effectively. Robejohn provides you with a range of Creative Concepts that all deliver on the strategy you have outlined in your Brief. Then together we decide what will best meet the needs of your donor, while understanding the needs of your organisation.

Integrated campaigns

Your message amplifies when donors and potential donors experience it delivered in multiple ways, each reinforcing and building on what has been experienced before. Effective integration requires careful planning, discipline and focus. Robejohn can ensure all elements of your campaign work together powerfully.

Acquisition 

It just keeps getting tougher doesn’t it? You need fresh ideas, innovative approaches, excellent targeting. Robejohn supports you from blank page to campaign execution to results measurement and assessment. 

Conversion 

Once your Acquisition campaign has uncovered people who believe your mission may match their needs, it’s essential you offer them what they need to give a second gift. Robejohn will help you identify the right product, the right timing, and the right communication.

Renewal 

You face many competitors for your supporters’ loyalty. Therefore, it’s vital you don’t take your donor for granted. You keep on seeking to understand their needs, so you can offer them what will inspire them to give again. And again. On the way building the trust and loyalty that leads toward a Gift in Will.

Thank you 

How thanked do your donors feel? Of course you must turn around receipts in 48 hours, but how do you ensure your donor knows how wonderful you think they are? Enable your supporter to ‘feel the joy’, and they will want that feeling again. We can show you how.

Regular giving products 

Would you like a steady flow of income every month? Reliable. Predictable. All the time building loyalty, and creating the relationship that also generates extra donations? Robejohn can help you build a powerful regular giving program – from scratch, or polishing a program you already have – and then promote it.

Donor care & stewardship 

You have sent your receipt, even said thank you warmly and well. What next? How do you make sure you are welcomed into your supporter’s life? How often should you report back? What about volunteer-drawn smiley faces on envelopes – can that really make a difference?

Gifts in wills

Everything you do is working towards your supporter wanting to make their mark on the world with a Gift in Will to you. Trust. Confidence in your effectiveness. Love for what they can do through you. How do you ask? Acknowledge? Nurture? Maintain? You benefit from Robejohn’s proven approach.

Creative workshops 

How do you get your organisation to understand that while fundraising may sometimes appear counter-intuitive, it all has a rational and proven foundation? An interactive creative workshop can help your internal stakeholders understand why you do what you do – which can then make getting ‘approval’ for your fundraising much simpler.

Precise Execution

You can have the strongest strategy, and the most brilliant creative campaign concept … but if your copy is late or off-target, or your design has the right photo but wrong caption, or your printer misses a deadline … your plans will not achieve maximum success. That’s why Robejohn can both provide and monitor all this for you, so you can focus on your big fundraising picture.

Copywriting

Fundraising copy that works takes special specific talent to create. How to tell a story that engages. Where to ask, and how often. Drawing out emotion. Connecting with supporter values. Unleashing the passion that powers action. Robejohn can provide this for you – including offering specialist service for supporters with Christian values.

Graphic design

Fundraising design is very different to branding and marketing design. It is all about attracting the attention of your donor, ensuring your message is highly legible, and providing surprises that keep your supporter involved. You can rely on Robejohn to ensure you’re your message connects with your supporter.

Storyboarding

Robejohn can storyboard your campaign so you can visualise the elements, and ensure you have maximised synergy. Storyboards can also help you ‘sell in’ your campaign to in-house stakeholders.

Finished art

To ensure the best production of your campaign, Robejohn designers produce finished art that meets the strict requirements of printers. Designers can press-check your campaign to ensure you get exactly what you expect.

Photography 

A critical element of your success is ensuring your supporters engage directly with the people / animals they help through your mission. The right photos are critical, and Robejohn can help you create photo briefs, source stock images, or enhance the photos you may provide.

Procurement & sourcing 

Want a fold-out row-boat for a Mail Pack? A scratch-n-sniff bookmark? A brochure that is bigger (or smaller) or more complex than the standard offering from printers? Robejohn can find what you need, and the most efficient way to produce it.

Print production 

Robejohn evolved from a Mailhouse 30 years ago, so printing and production are in our DNA. We can take care of all this for you, delivering on-time and on-budget, and free up your time for focused fundraising.

Digital & online 

It is no longer good enough to simply do a ‘version’ of print for digital (if indeed it ever was). Robejohn are on-line natives, and so we can ensure your message maximises the opportunities each different type of media provides.

Mail house 

How do you maximise discounts? Get your message to your supporter on time? Do things that shouldn’t be possible? Make sure you don’t do things wrong? Robejohn can take care of that for you through our trusted Mailhouse partners.

Project managing

There are a million things that can go wrong from when a Brief leaves your hands and becomes communication in the hands of your supporters. Robejohn can manage the details, fix the problems, meet challenging deadlines, all at a competitive price, so you can get on with fundraising.